The service means providers will no longer have to wait for applicants to return forms with a wet signature, with clients able to modify and sign off application forms online.
Morgan Ash managing director Andrew Gething believes that the service is likely to enhance conversion rates, improve sales and save on administration costs.
He says the process creates an important audit trail as it shows the consumer accessed the site and approved the information.
He says: “Companies will no longer face the difficult choice between speed and compliance. This option is compliant, customer friendly and quick.”
Highclere Financial Services partner Alan Lakey says: “This signals a welcome advance. Morgan Ash has been at the forefront of tele-underwriting and this represents a significant step towards solving the challenge of evolving the underwriting process while retaining the integrity of the process.
CBK Colchester principal Peter Chadborn says: “To make this a robust process, I would hope that providers would intervene if the consumer has not accessed the site and approved the information.”