Sifa, the trade body and support services provider for solicitors and advisers, has rebranded to Sifa Professional Services, following its move to open up membership to “restricted, whole of market” advisers.
The organisation says it has rebranded following the closer working environment between solicitors and advisers created by the Legal Services Act, which allows non-lawyers to own and invest in law firms, and the RDR.
In addition to adopting the name Sifa Professional Services, the company has also rebranded its three operating divisions.
These will become Sifa Support Services, providing compliance and business support services; Sifa Professional, which helps financial advisers with securing professional connections; and Sifa Legal, which provides support on business structures and compliance to solicitors.
Sifa members can also now access the Vision service option from Sifa parent company SimplyBiz, which gives advisers specific literature, tools and guidance to follow for client sales and investment processes. Clients can also access financial planning software Distribution Technology for risk profiling questions.
Sifa Professional Services managing director Stuart Bushell says: “The addition of new services and technology, provided centrally through our parent company, puts Sifa in a unique position and ensures we provide even greater value to professional advice firms.
“I believe this sets us apart from any other support services offering , and coupled with our knowledge and skills in developing professional connections, makes us a good choice for high quality firms looking to work with like minded people”.
Sifa decided in January to extend its membership to restricted whole of market advisers, and replace its strapline of “Solicitors Independent Financial Advice” with “Supporting Impartial Financial Advice.”
The firm was acquired by support services firm SimplyBiz in August 2011.