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Shake-up aiming to bolster brand distinctions at Axa and Winterthur

Axa Wealth Management and Winterthur have undergone a management restructure with the creation of three new roles.

The changes aim to reinforce the distinction between the two brands, with Axa Wealth Management aimed at the mass affluent and Winterthur aimed at high-net-worth people.

Winterthur former managing director David Thompson has been appointed managing director of sales and marketing for Axa & Winterthur Wealth Management. He will be accountable for all sales and marketing activities across the two brands.

Former Axa Wealth Management managing director Nick Elphick has been given the newly created role of chief operating officer. He will be responsible for all customer servicing and IT within Axa & Winterthur Wealth Management, with his prime focus being to build a strong service proposition across all areas of the wealth management business.

Tom Wilkinson becomes director of strategy and proposition.

Other positions in the business unit are remaining as they were – Dave Cheeseman maintains his finance role, Ian Colquhoun was recently appointed as MD of the new investment company, Paul Riddell continues as head of PR and the role of wealth protection director is due to be filled shortly.

Axa & Winterthur Wealth Management chief executive Mike Kellard says: “A more streamlined structure will help us improve customer service, bring new products to market more quickly and help us respond more effectively to opportunities in the industry.”


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