Sesame announces its multi-tie panel of five providers today as Axa, Prudential, Norwich Union, Standard Life and Legal & General.
FSA authorisation is still being sought, with contracts being signed late last night.
The network of 8,150 members unveils Sesame Select saying it will appeal to a new generation of consumers seeking simpler advice from IFAs.
Sesame says the new service will complement its existing offering IFAs a more profitable business proposition.
Sesame commercial director Charles Bryant says: “As the market fragments and new advice styles emerge, Sesame’s breadth of offerings provides advisers with the best range of choices to help structure their business in the depolarised world.
This will become increasingly important in differentiating Sesame, particularly as more advisers seek to take
advantage of the new regime by reviewing their client base and offering a mix of advice solutions for their clients.”