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Sesame returns to portal as Exchange backs Intrinsic

Sesame has picked Assureweb to power its multi-tie, four months after the network broke ties with the portal after a provider buyout.

The deal comes as the portal battle for new multi-tie contracts intensifies with The Exchange announcing it will supply all the technology behind Lord Leitch’s Intrinsic project.

Sesame commercial director Charles Bryant says its move reinforces Assureweb’s position as portal of choice for the network and will ensure that advisers that are part of the multi-tie can maximise profits thr- ough reducing the burden of admin.

Assureweb says advisers will have access to a dedica- ted Sesame Select area within the portal, providing news and information about the proposition as well as links to the five providers’ extra-nets and microsites.

Assureweb director of product marketing Stephen Wynne-Jones says: “E-trading is at the heart of Sesame’s proposition and being the only portal that can offer comparative quotes, fully refined illustrations and links to provider extranets to write new business, Assure-web is uniquely placed to offer Sesame Select advisers a complete, joined-up multi-tie service.”

The Exchange managing director David Child says: “Intrinsic chose us because of our financial backing and partnerships with the likes of IBM, which is something that our competitors cannot offer to the same degree.”

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