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Sesame letter ignites row with Berkeley Berry Birch

Berkeley Berry Birch is threatening legal action against rival network Sesame over a letter it claims is designed to recruit its members.

BBB marketing director Carey Shakespeare says the letter represents the latest in a series of campaigns by rivalcompanies trying to poach its advisers.

He claims that the letter contains factual inaccuracies and “absurd allegations” and adds that the firm is considering legal action against Sesame.

BBB would not give a copy of the letter to Money Marketing, saying it did not want Sesame’s allegations to be made public.

But Sesame’s line of attack in the letter could focus on a wide range of problems facing BBB, which has an 11m capital adequacy def- icit and earlier this month requested the temporary suspension of trading in its shares.

Shakespeare says: “We are considering legal action. Every company in the market is trying to tear into us. Contrary to popular belief, we have not gone into liquidation and we are still trading.”

But Sesame spokesman Jared Aitken says: “From time to time, we contact advisers who we feel may be interes- ted in our services. Our members are also contacted on a regular basis by other firms and this is simply a reality of the competitive market that we are all operating in.”

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