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Sesame back to school with a campaign for teenagers

Sesame is running a campaign focused on teenagers, with 5,000 copies of a book entitled Money Money Money being sent out to secondary school and further education colleges.

The move is part of a wider youth campaign, including face-to-face advice, consumer magazine promotions and a Money Money Money website.

Sesame has worked on the national campaign with Prudential. The book covers issues such as saving to fund leisure, global finance, planning for a first job and moving away from home.

It will be launched in February and March and the wider campaign will continue throughout the year.

Sesame director of marketing Stuart Gitsham says: “Sesame wants to make money easier to understand and our latest jargon-buster provides teenagers with essential facts in a simple way to help them learn about money early in their lives.”

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