Sesame has published a guide to depolarisation to help IFAs understand the impact of the changes on their businesses.
According to a recent Ses-ame survey, 40 per cent of advisers have concerns about depolarisation and the firm says this identifies a need for clearer guidance to help advisers understand their options and the impact of the FSA's proposals.
A New Age of Choice is a step by step guide through the background to depolarisation, examining the new disclosure documents in detail and how advisers can maximise the opportunities created by depolarisation.
It suggests solutions to situations such as an IFA want-ing to remain whole of market for mortgages but multi-tie for investment.
Sesame says it expects most of its members to remain IFAs but stresses that it is important for all advisers to review and possibly segment their client base. It says this will help create sales and marketing initiatives which are focused on clients who truly value the advice and service they receive.
Commercial director Martin Davis says: “The countdown to depolarisation is under way and while there is still uncertainty about the ultimate shape of the market, there is no doubt that it gives advisers genuine opportunities for real business growth.
“Our new guide helps adv-isers see the big picture and take the first steps towards choosing how to work in the new market.”