Online sharedealer Self Trade is today launching a fund supermarket offering 270 funds.
The launch follows on the heels of supermarket offerings from Charcolonline and AMP's Ample.
Self Trade, a subsidiary of Germany's DAB Bank , is offering funds from eight providers, but says more are to follow. The Self Trade site is aggregated, meaning users can view and manage all their Self Trade accounts and investments via one web page.
Self Trade director Peter Boucher says: “Our customers have told us they want these products, with access from a single account, and online assistance when deciding what and how to buy.”