Online share dealer Self Trade is the latest player to wade into the fund
supermarket war with the launch of a new service for consumers.
The service will enable users to buy Isas and unit trusts from a range of
providers via a single point of contact. There are 270 funds available,
with 80 of these discounted by 75 per cent or more.
Self Trade says the service is aggregated so users can view and manage all
their accounts and investments held within the service using one password.
It says the purchasing of funds via the service is paperless and users can
access impartial information on funds' major holdings and compare risk
against past performance.
Director Peter Boucher says: “Fund supermarkets have come to the UK from
America where they proved extremely popular. With the addition of fund Isas
and the fund supermarket, our customers have told us they want these
products with access to a single account and online assistance when
deciding what and how to buy.”