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Self Trade expands with supermarket

Online share dealer Self Trade is the latest player to wade into the fund

supermarket war with the launch of a new service for consumers.

The service will enable users to buy Isas and unit trusts from a range of

providers via a single point of contact. There are 270 funds available,

with 80 of these discounted by 75 per cent or more.

Self Trade says the service is aggregated so users can view and manage all

their accounts and investments held within the service using one password.

It says the purchasing of funds via the service is paperless and users can

access impartial information on funds&#39 major holdings and compare risk

against past performance.

Director Peter Boucher says: “Fund supermarkets have come to the UK from

America where they proved extremely popular. With the addition of fund Isas

and the fund supermarket, our customers have told us they want these

products with access to a single account and online assistance when

deciding what and how to buy.”

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