Skandia and Selestia’s combined fund platform will launch in July under the name Selestia Investment Solutions.
Selestia will undergo a corporate identity redesign, losing its familiar green logo and will adopt the corporate look of Skandia’s blue brand identity.
Selestia Investment Solutions will combine the multi-manager expertise of Skandia MultiFunds with the technology infrastructure of Selestia, offering a “best of both” platform with £10bn of funds under management.
The platform, described as a “fund supermarket plus” will offer portfolio planning tools, comprehensive fund range, online new business processing, a broad range of tax wrappers and updated portfolio reporting tools.
Skandia claims it will be the most comprehensive proposition in the market, in terms of the range of products and services it offers.
Further details on the features and benefits will be announced in late June, before the July launch.
Existing clients will be migrated on to the platform by the end of the year.
Skandia UK business unit chief executive Brett Williams says: “Research among advisers demonstrates a real appetite to capitalise on the best of what Skandia and Selestia have to offers. Within this, it is clear that there is real brand equity among advisers for both companies, which are known to have different strengths.
“The selection of Selestia Investment Solutions as the fund platform name while retaining Skandia as the overarching brand, is an important next step of the journey towards full integration of the Skandia and Selestia businesses. As a total proposition, the Skandia UK platform will provide something really unique to the market. It will offer the most comprehensive choice for advisers in terms of which product, service or investment solution is most appropriate for their clients.”