Selestia will undergo a corporate identity redesign, losing its familiar green logo and will adopt the corporate look of Skandia’s blue brand identity.
Selestia Investment Solutions will combine the multi-manager expertise of Skandia MultiFunds with the technology infrastructure of Selestia, offering a ‘best of both’ platform that will now have £10bn of funds under management.
The platform, described as a “fund supermarket plus” will offer portfolio planning tools, comprehensive fund range, online new business processing, a broad range of tax wrappers and updated portfolio reporting tools.
Skandia claims it will be the most comprehensive proposition in the market, in terms of the range of products and services it offers.
Further details on the features and benefits will be announced in late June, before the July launch.
Existing clients will be migrated onto the platform by the end of the year.
Skandia UK business unit chief executive Brett Williams says: “As a total proposition, the Skandia UK platform will provide something really unique to the market. It will offer the most comprehensive choice for advisers in terms of which product, service or investment solution is most appropriate for their clients.
“The Skandia platform is not only the largest in the UK but more importantly has the flexibility to support a wide variety of adviser business models both now and as they develop in the future.”