Selestia has added Baillie Gifford, Scottish Widows and another 36 funds to its platform.
Selestia now has 874 funds from 67 fund managers on its platform, all of which will be available to advisers from December 8.
Selestia head of investment marketing Graham Bentley says: “We are constantly reviewing the range of funds available and are delighted to be able to announce an enhanced fund offering with these new additions to the platform. Baillie Gifford and Swip are both high profile managers with strong reputations in their field.
Baillie Gifford intermediary sales and marketing director Ken Edwards says: “Independent Financial Advisers are increasingly turning to online platforms as one of the most effective means to manage investment portfolios on behalf of their clients.
“We are seeing a considerably increased demand from advisers to access our fund range through Selestia and we regard joining the platform as an important step forward in the development of our retail offering. We anticipate that this will greatly increase the accessibility and sales of our range of active equity and fixed income Oeics.”
Swip head strategic alliances Scott Dakers says: “Fund platforms form a central role in our retail distribution strategy and the agreement with Selestia is an important step in increasing the accessibility of our funds to the retail market. We have seen significant demand for our core funds this year on the back of strong performance and we are delighted that IFAs will now be able to include these funds within their client portfolios through the Selestia platform. The addition of the Swip property trust on the platform also enables retail investors to include direct property as a diversification tool within their long term saving plans.”