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Security is more important than returns, says poll

Only 9 per cent of consumers consider taking advice to be the most important factor when taking out an investment, according to a survey by Alliance and Leicester.

The survey of 2,000 people throughout the UK shows that in Scotland 14 per cent of people consider advice to be important while the figure is nil in East Anglia

Over half of investors claim security is their main priority when choosing investment products, with 49 per cent of men and 57 per cent of women.

The Welsh are the most risk-averse, with 67 per cent seeking a guaranteed return on their money but only 45 per cent of Northerners are concerned with security.

Returns are the second most important factor, with 18 per cent putting it as the prime consideration. Level of return are most significant to people in their 30s, with 22 per cent saying it is most important. Only 12 per cent in the North-west seek high returns while 25 per cent in the South-west find the level of returns important.

Product manager for investments Simon Ripton says: “Given the state of the market over the past year or so, it is far from surprising that investors are opting for secure financial products. The findings suggest that investors are split into two groups – those who want sheltering from market uncertainty, and those who want a high return on their investments.”

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