Top of the league for this category was Scottish Provident. The provider was second last year and believes this year's win is justified due to its unparalleled big-hitting status in the marketplace. ScotProv head of marketing David Robinson says: "We took the decision in 1996 to specialise in the market, believing our previous range was too broad to take the business forward. Now we are many times the size of our nearest competitor and known across the whole financial services industry for our reputation for innovation."
Pushed to second place was Scottish Widows. Its manager technical support Anne Young says: "Protection products remain a vital cornerstone of financial planning – and are a vital source of business for providers and IFAs alike. Over the years we've tried to combine competitive products with top-notch service levels so that IFAs and their clients feel they are getting value in every sense. Dialogue with IFAs will be key to this going forward."
Legal & General maintained its last year's third place position. L&G head of life insurance Peter Telford says: "We are delighted our efforts have been recognised again and pride ourselves on offering quality, innovative and competitively priced products."