Mainland PR has won back the Scottish Life account from Financial Dynamics after three years.
Mainland handled the Scottish Life account before the PR business was sold by Neil Mainland to Financial Dynamics in December 1999. Neil Mainland then looked after the account at Financial Dynamics until the agency was set up again in April last year.
Mainland PR consultant Andrew Appleyard says ScotLife has reappointed Mainland to handle publicity for its pension, mortgage and third-party administration businesses. Its role will be to help the company raise its profile among intermediaries and their clients.
ScotLife head of communications Alasdair Buchanan says: “We knew many of the original people who worked at Mainland before had returned to the team. So it seemed an easy move back after reviewing our marketing tactics and looking at agency support.”
Appleyard says: “At the end of the day, it is a bit of a homecoming and it is good to have them back. We worked through the demutualisation with them and they have been very good clients.”