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Scottish Life is……

Scottish Life is running a marketing campaign to illustrate the opportunities for IFAs in the individual and group pension sectors.

The campaign, entitled Exploit the Marketing Opportunities Now, is intended to help IFAs maximise sales opportunities arising from group and individual pension sales, pension transfers, new solutions for existing group schemes, the deadline for carry-forward and carryback contributions and worksite marketing.

The various market opportunities are addressed in a series of marketing packs and CD-Roms including sales aids, technical information, compliance support and case studies. The worksite marketing pack includes a range of marketing material including posters, invitations, presentations and pay slip flyers designed to increase employees&#39 take-up rates.

Head of communications Alasdair Buchanan says: “As an organisation which is 100 per cent committed to IFAs, we are always looking for new ways to assist them develop their businesses. Our new marketing campaign helps keep them up to speed on all the key developments in the individual and group markets and ensures they are the best placed to give best advice and run a successful business.”

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