Scottish Friendly Assurance is launching its Isa range into the IFA market.
The friendly society is targeting 7,800 IFAs with a mailing providing details of its three products.
The society's Isa was launched to its existing customers in June. Its maxi version consists of equity, cash and insurance components.
Its mini-Isas are only available on an equity or insurance basis.
The insurance element is based on its with-profits fund which is currently paying a bonus of 7.5 per cent.
The Isa has a 4 per cent initial charge and a 1 per cent annual management charge.
IFA commission is available at 3 per cent.
Scottish Friendly's marketing manager Harry Gibb says: "Our research, together with early feedback from IFAs, shows that our insurance Isa in particular is likely to be very popular as a niche product with those IFA clients who want to take advantage of a tax free product but want the security as well."