Scottish Provident is starting an ad campaign telling advisers what to do in the run-up to regulation of the protection industry.
The aim of the campaign is to provide support to advisers whose business will change after regulation starts in January 2005 and what they must do to be compliant.
The first ad encourages intermediaries to consider the service they want to offer under regulation.
The campaign will be rolled out over three months, with each ad focusing on a different theme.
The aim is to prompt advisers to think about choice of status, how the sales process will change after regulation, accountability and client disclosure.
Abbey for Intermediaries head of protection proposition, development and marketing Nick Kirwan says: “Regulation will mean lots of change for advisers and insurers alike and this campaign allows us to highlight our support through this change and show advisers what regulation is likely to mean for them.”