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ScotProv ads to push protection

Scottish Provident is running an ad campaign to encourage IFAs to look at protection as an untapped market.

Its previous ad campaigns have been targeted at the IFA community from a product angle. For last year&#39s launch of its Self-Assurance product, ScotProv used ads featuring figures such as Tony Blair and Des Lynam.

But ScotProv believes IFAs already selling protection understand that ScotProv is a specialist provider of protection products.

The new trade press campaign has hard-hitting slogans such as “The Government, the net and supermarkets are threatening your income – you need protection.”

The aim of the slogans is to bring home the idea of protection to IFAs. ScotProv is hoping to enlighten IFAs to the flexibility of protection products and that protection is an untapped market.

It feels protection provides IFAs with a huge opportunity in both the gap in people&#39s cover and building long-term business relationships.

ScotProv says IFAs should be aware that protection products should be part of a regular review process in much the same way as a pension.

The company is further driving home the message of protection by issuing IFAs with a new sales aid outlining the amount it has paid out in critical illness and further statistics on the number of claims.

Head of product marketing John Hay says: “IFAs now recognise ScotProv is the leader in protection. We wanted to get across a straightforward message that the world has changed because of stakeholder and the protection market has huge potential.”

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Wednesday, 15th November 2000.Type: Accident, sickness and unemployment insurance.Maximum benefit: 65 per cent of gross earnings.Benefit payment term: 12 months.Deferred period: Minimum 30 days, maximum 60 days.Premium: £3.75 per £100 of cover.Commission: None.Tel: 020 7264 2012.

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