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ScotLife powers ahead to push pension plans

Scottish Life is producing a new worksite marketing toolkit for IFAs and their corporate clients to raise awareness of company pension schemes among employees.

Designed around the theme What are you doing after work?, it encourages employees to think about their life both in and out of work and when they retire.

The toolkit contains literature IFAs can use to create a tailored campaign that can run over a number of weeks leading up to the start of a company scheme.

The pack includes postcards, flyers to accompany payslips and invitations to group meetings. Posters are available to display around the workplace. A PowerPoint presentation is included which can be used to explain the benefits of the scheme.

The material is designed to be suitable for occupational schemes, personal pensions and group stakeholder sch-emes. It can also be used to increase take-up of an existing pension arrangement.

ScotLife product marketing manager Louise Gray says: “Marketing a new group pension scheme to prospective members is now a vital part of the sales process. With so many new schemes being set up in the light of the stakeholder regulations, the explanation of benefits to potential and indeed existing members has never been greater.”

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