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ScotEq redesigns employee benefit literature for IFAs

Scottish Equitable has produced new marketing literature to help IFAs

publicise voluntary employee benefits to employers and their staff.

The promotional material on group critical-illness and spouse and partner

life cover has been redesigned to help IFAs explain the benefits to

potential clients.

ScotEq says the design of the new brochures is in keeping with the rest of

its employee benefits literature, using visuals of everyday objects and

body parts to express themes of individuality and security. The literature

can be personalised to include each employer&#39s corporate logo or name at no

additional cost.

With voluntary employee benefits, the employer makes a particular benefit

such as critical-illness cover available to its staff. Each employee

chooses whether to take up the benefit and the level of cover.

Unlike standard employee benefits, where the premiums are paid by the

employer, the employee meets the cost of the benefit.

ScotEq says effective communication of the benefits on offer is an

important factor in encouraging a high number of staff to buy into them and

the new literature is intended to help IFAs meet this challenge.

Marketing communications manager Alison Richie says: “Our new literature

has been designed to ensure that the benefits on offer are effectively

communicated to employees. We believe that better communication should

spark an increase in the take-up of benefits within this type of scheme,

which means employees will be better protected and it will also spell good

news for IFAs.”

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