Scottish Equitable has produced new marketing literature to help IFAs
publicise voluntary employee benefits to employers and their staff.
The promotional material on group critical-illness and spouse and partner
life cover has been redesigned to help IFAs explain the benefits to
ScotEq says the design of the new brochures is in keeping with the rest of
its employee benefits literature, using visuals of everyday objects and
body parts to express themes of individuality and security. The literature
can be personalised to include each employer's corporate logo or name at no
With voluntary employee benefits, the employer makes a particular benefit
such as critical-illness cover available to its staff. Each employee
chooses whether to take up the benefit and the level of cover.
Unlike standard employee benefits, where the premiums are paid by the
employer, the employee meets the cost of the benefit.
ScotEq says effective communication of the benefits on offer is an
important factor in encouraging a high number of staff to buy into them and
the new literature is intended to help IFAs meet this challenge.
Marketing communications manager Alison Richie says: “Our new literature
has been designed to ensure that the benefits on offer are effectively
communicated to employees. We believe that better communication should
spark an increase in the take-up of benefits within this type of scheme,
which means employees will be better protected and it will also spell good
news for IFAs.”