Scottish Equitable's new individual protection product range will offer personal, mortgage and business protection through menu-based products.
The new range, available from January 23, will be marketed under the brand name Scottish Equitable Protect.
Each menu offers a range of different protection benefits such as life insurance, criticalillness cover and total and permanent disability cover.
Clients can select options from the menu and can change their options over time to fit in with their changing circumstances.
ScotEq Protect will also offer IFAs an underwriting helpline with direct access to its specialist underwriting team. It hopes IFAs will be able to obtain a quick and effective response to any underwriting queries. IFAs also have the support of a dedicated IFA service centre.
ScotEq Protect marketing manager Heather Armstrong said, “We are confident that the strength of the Scottish Equitable brand name and the technical expertise within the team will prove to be a winning combination. ScotEq Protect's new product range will provide IFAs with a simple, flexible solution to their client's protection needs.
“Our aim is to make it easier for IFAs to write protection business and this is reflected in the product structure as well as in our marketing materials and comprehensive IFA support services.”