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ScotEq ads send loud and clear message to IFAs

Scottish Equitable is running a £500,000 ad campaign to show IFAs it is committed to backing the independent market.

The theme of the campaign, which will take place over the next few months, is Clearly Investing in Your Future.

It will feature a mix of products and services as well as putting across Scot-tish Equitable&#39s corporate messages.

The campaign is des-igned to show that ScotEq is clear about its commitment to the future of the IFA market and at the same time clear about its own future.

The first ad carries an image of a megaphone supporting the message that ScotEq is not just a pro-vider of pension products.

Director of marketing Ken Hogg says: “The objective of the campaign is to communicate important messages over the short term while at the same time building an awareness of our core values and strengths over the long term.

“The clear theme stres-ses the support that we give IFAs in developing their business in the future and our dedication to give them the best support in the industry.”

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