The future of the Scottish Amicable brand within the Prudential group is
understood to be under review and could soon be ditched.
Money Marketing understands talks are taking place on whether to carry on
using the ScotAm name or whether all products should come under the
It already sells annuities and its Prudence bond through intermediaries
under the Prudential brand and top-level management are believed to be
questioning why the ScotAm brand is needed for pensions and mortgages.
Pru managers are known to believe that a Pru-branded stakeholder pension
would help it to achieve the volumes needed for stakeholder business
because it has a wider presence in the target market.
ScotAm is already undergoing serious upheaval with the appointment of
former DBS chief executive Tony Kempster as head of its intermediary
The ScotAm and Pru intermediary business sales teams were merged and
relaunched as Scottish Amicable Financial Services in March. Its name is
also believed to be under question.
Scottish Amicable chief executive Kim Lerche Thomsen joined ScotAm from
the Pru Annuities business and he is understood to have little interest in
building on the ScotAm brand.
Scottish Amicable spokesman Darragh Leeson says: “Prudential operates a
number of brands but there is nothing in our current thinking which at
present believes we need to change this.”