In his new role, Andy will be responsible for Scottish Widows direct distribution. He will also be establishing a new business channel focusing on large corporates and their advisers as well as Employee benefits Consultants.
Barton aims to develop Scottish Widows worksite marketing capability and strengthen its presence in the large corporate marketplace.
Prior to joining Scottish Widows, Andy was Norwich Union director of corporate benefits. Other past positions include head of insurance practice at Huntswood Consulting and Prudential business development director.
Scottish Widows managing director, marketing and distribution Andy Briggs said: “I am delighted that Andy is joining our marketing and distribution division as we move into a new phase of growth. He has a strong track record and has demonstrated his success in distribution, strategy and proposition development at senior level. His proven leadership and close relationships with Employee Benefits Consultants will ensure the necessary drive to take this new channel successfully to the market place.”