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Schroders sails in with ads

Schroders is rolling out a new advertising campaign in the trade press on the back of its recent sponsorship deal with the London Boat Show.

The campaign will focus on promoting its UK Mid 250 fund, which celebrates its three-year anniversary next month.

Ads will run in the trade papers until the end of November and will then appear in the national consumer press before the end of the year.

Schroders says the aim of the campaign is to raise awareness of its credentials across the board for investments and establish its “steady as she goes” approach to business.

The company has decided to focus on the trade press to target IFAs.

Last month, Schroders announced a deal with National Boat Shows, which will see the London event, which is due to be held in January, renamed the London Schro-ders Boat Show.

Head of UK retail marketing Helen Davidson says: “Despite difficult markets, Schroders believes we have the right mix of experience, product and service to offer IFAs.”

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