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Savings plan as a child&#39s Xmas present

Royal Liver Assurance is promoting its children&#39s tax-exempt savings policy in the run-up to Christmas.

The campaign was devised after a financial awareness report by opinion poll by Mori, commissioned by Royal Liver, showed many people are not aware of how simple investments can be.

The campaign urges parents and grandparents to save for a child&#39s education, wedding or for a deposit on their first house. The policy can be set up for a 10 to 25-year period with the investment limited to £25 a month or £270 a year.

Leaflets and a support pack will be available to IFAs and a public relations drive will help to educate consumers about the availability of friendly society tax-exempt plans.

Chief executive Steve Burnett says: “By promoting our tax-exempt savings policy as an alternative Christmas present we hope to reach people who would not normally consider a long-term plan.”

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