Sarasin Investment Management has launched a new international equity fund which will invest in companies at the forefront of the e-commerce and internet revolution.
The Sarasin WebS@r differs from other dedicated technology funds as its investment strategy will not be built around pure internet stocks.
Instead the fund will invest in blue chip stock of companies aiming to be at the heart of e-commerce activity with clear internet strategies regardless of what industry they operate within.
Sarasin has four key investment themes. The first theme is its growth enhancer strategy, investing in traditional companies which use the web to boost their sales, such as Schwab and Prudential.
The second is based on its productivity enhancer theme through investing in companies that use the net to reduce costs. The third part of the strategy is investment virtual companies, which owe their very existence to the net such as E*Trade or Yahoo.
The fourth and final theme is the 'networked world' described as at the centre of the e-commerce revolution and includes such companies as Psion and Nokia.
The fund has a minimum investment of £2,500.
There is a an initial charge of 5 per cent and an annual management charge of 1.5 per cent.