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Santander to rebrand Abbey, A&L and B&B

Santander is to rebrand Abbey as well as its other UK retail brands Bradford & Bingley and Alliance & Leicester to its own name from 2010.

The change will take the total number of UK Santander branches to 1,300 and is part of the group’s global strategy to go by the single brand. It says the integration will save Santander £180m a year.

But the bank says it is retaining its Abbey for Intermediaries, James Hay and Cater Allen brands, as well as the international businesses of Abbey, A&L and B&B.

Money Marketing first reported on the move in early 2007 despite strong denials at the time from Abbey.

Santander says one of the key drivers behind the rebrand is the switch to Santander’s global IT platform, Partenon with the group expecting to migrate all B&B’s 338 branches onto the platform by July 2009 and A&L’s 254 branches by the end of 2010.

Santander UK chief executive António Horta-Osório says: “Bringing together the three brands means it will be even easier for customers to manage their finances as they will have access to over 1,300 branches once the change is complete.

“With this in mind the time is right to make the move to a single UK identity as Santander, a powerful new force in the UK banking.”

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