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Sandringham appoints ex-Aviva director Peter Hales as chairman

SimplyBiz chairman Ken Davy’s restricted national advice business, Sandringham Financial Partners, has hired former Aviva sales and marketing director Peter Hales as its chairman.

Hales was an Aviva board member and is also a former Chartered Insurance Institute president. He holds a number of non-executive director posts including Skipton Building Society and Unum Ltd.

The firm has also hired Barry Kayes as deputy chairman. Kayes has held senior positions with Scottish Life, Friends Provident and The Hartford as well as 12 years as Tenet chairman before quitting in October 2006.

He also sits on the Aifa board and is a former member of the CII Life and Pensions Faculty Board.

Davy unveiled Sandringham in July. It is currently undergoing an FSA authorisation process.

SimplyBiz is set to invest £2m in the business, with Davy taking on a marketing consultant role.

Davy says: “With the full launch a matter of weeks away, this is an incredibly exciting time for everyone associated with Sandringham. I believe we have brought together the best possible team to enable Sandringham to deliver a winning formula that will be second to none and which will present a unique opportunity for every adviser looking for a fresh opportunity in 2013.”

Hales says: “It is very exciting to be involved in a new venture at this time of major industry change. Both Barry and I welcome the chance to work with Steve and his team and particularly value Ken Davy’s backing and support for Sandringham.”

Highclere Financial Services partner Alan Lakey says: “Peter Hales has been around the industry a long time, probably longer than me. Ken Davey has always surrounded himself with excellent lieutenants who are well-respected. His skill has been in persuading them to join him.”

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