-Saatchi & Saatchi
-Hole In The Wall
The picture alone on Saatchi & Saatchi's advert can carry the message without any supporting copy. Achieves real brand clarity with wit.
Cogent's advert is visually engaging, well targeted and appropriate to its audience, with an almost living quality gained from the image of the tea and the steam.
-No bronze prize was awarded by the judges, who felt that much more powerful ads were found in the trade press.