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RSM Tenon Financial Services rebrands as Lemontree

RSM Tenon Financial Services has changed its name to Lemontree Wealth.

The firm says that it does not have a statement on the name change.

In the firm’s annual results to June 30, released in September,  it cut its dividend by over half from 1.6p in 2010 to 0.55p per share as it seeks to “preserve resources in an unpredicted business environment”.

RSM Tenon saw a 12 per cent increase in profit before tax to £27.1m, from £24.1m in 2010.

RSM Tenon’s results for the year to June 30 were helped by the acquisition of RSM Bentley Jennison in 2009 and some assets of Vantis in 2010.


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There are 6 comments at the moment, we would love to hear your opinion too.

  1. Is this an early April fools……………??

  2. Very poor choice of name, in my opinion. We refer to bad investment funds as ‘lemons’ and periodically produce a LemonAid report to identify these. Still, better than calling it ‘Dogtree Wealth’ I guess. And why do I have a horrible feeling that the lower case ‘w’ for ‘wealth’ is an intentional branding decision… 🙂

  3. I think something got lost in translation between the MD and the marketing department. Didn’t the MD say he wanted to call it Elementary – not LemonTree – LOL

  4. Lemontree very pretty and the lemon flower is sweet. But the fruit of the poor lemon is impossible to eat.

  5. I give it 12 months before it rebrands – what complete clowns for coming up with such a terrible name.

  6. Those sharks at Bluefin must be breathing a sigh of relief that they now only have the second stupidest name in the industry.

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