Royal & Sun Alliance is launching an ad campaign aimed at addressing key stakeholder issues.
The £200,000 campaign will mainly target IFAs.
The series of ads will have the strapline, Why overcomplicate things when we've made selling stakeholder pensions so easy?
They will be appearing in the trade and national press.
Developed by ad agency McCann Erickson, the campaign is intended to communicate a simple concept. It focuses on three key decision-making areas involved in the stakeholder process – investment performance, corporate business portfolios and technological support.
The ads will run for 12 months. The first ad will focus on R&SA's performance in the investment market, highlighting the company winning the Stan dard & Poor's Best UK Investment Group award for three consecutive years.
IFA corporate promotions leader Andy Millburn says: “There is enough confusion surrounding stakeholder pensions, so the last thing Royal & Sun Alliance wants is to add to it with advertising that takes a week to interpret.”