Royal & Sun Alliance's business leapt by 19 per cent last year.
Sales of life, pension and investment products jumped by £34.4m in equivalent premium income to £213.6m from £179.2m in 1999.
It says the figures provide a ringing endorsement of its IFA-focused business strategy, which now accounts for 90 per cent of its life and pension business.
The results are the first for a full trading year since the company pulled out of tied sales and increased its focus on IFAs. R&SA says it will continue to build a strategic investment house brand in the retail and institutional markets.
It says this approach is bearing fruit, with investment sales up by 68 per cent to £557.9m from £332.1m.
Sales of with-profits bonds also performed strongly, up by 21 per cent to £672.5m from £555.8m.
Managing director UK life & pensions Stephan Pater says: “Sales through IFAs increased by 11 per cent in 2000. For 2001, we will continue to focus on profitable business areas where R&SA has strong market positions and can add value to IFA relationships.”