Royal Liver and Royal London have denied that a website link is evidence they are close to a merger.
Royal Liver’s website is at royal-liver.com but Money Marketing has discovered this week that another website – royalliver.com – redirects users straight to the Royal London group home page.
Royal Liver says it is aware of the problem and the website is not owned or run either by Royal Liver or Royal London. The internet domain is registered in the US.
The two mutuals said in April that they were in talks over a merger but the discussions were at an early stage.
A Royal Liver spokeswoman says: “This link has got nothing to do with Royal Liver or Royal London. It is someone who is not connected with either company.”
Sesame head of protection research Dale Tranter says: “This does look a bit suspicious and would add credence to the theory that something is going on but it could be a prank.”