Royal London Insurance's positive national media coverage plummeted in
July following its fine by the FSA for misselling of investment products,
according to PressWatch Financial Products.
Royal London dropped 362 places in the main table to 494th position from
132nd in June, putting it third from bottom just above Indepen-dent
Insurance and Equitable Life.
Nationwide held its top position on the back of positive coverage for its
mortgages and credit cards.
The only blip was the ann-ouncement of the departure of chief executive
Brian Davis, which prompted rumours of unease on the mutual's board over
its mortgage policy.
PWFP says the FSA came under attack for its handling of the Equitable
crisis and admitting to making mistakes.
In the investment trust table, PWFP says Foreign & Colonial easily
maintained its position at the top, winning plaudits from IFAs, including
Hargreaves Lansdown head of research Mark Dampier.
PWFP says the sheer quantity of mentions kept Friends Provident at the top
of the life insurance league.
Standard Life and Norwich Union benefited from being inundated with
recommendations in the wake of the Equ-itable Life scandal from pun- dits
such as Chase de Vere's Anna Bowes.
Once again, Bowes was the pundit with most mentions and Torquil Clark was
the most quoted firm, followed by Chase de Vere and Har-greaves Lansdown.
PressWatch sales director Tim Crane says: “Royal Lon-don's position is by
no means unique but typifies the uncertainty and ugliness dogging the life