Royal London is launching a non-advised direct-to-consumer proposition that will offer simple savings and protection products.
The proposition will launch in 2014 under the Royal London brand. The firm says the move will create 70 new jobs.
Royal London chief executive Phil Loney says: “The launch of our direct to consumer offering is another important step in driving our company forward and realising our ambitious business strategy.
“These products mark a logical extension to the group’s overall offering and will help to diversify our customer base.”
Last week, Standard Life announced plans to develop a non-advised direct-to-consumer offering to capitalise on increasing customer numbers due to auto-enrolment.