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Royal London appoints head of direct sales

Life office Royal London has appointed Chris Ide as its chief executive for new markets.

He will take over the development of direct sales through the telephone and internet.

Ide, a qualified actuary, was last at Swiss Life where he was managing director of its European division.

The news comes only a week after Royal London penned a deal giving it control over pension specialist Scottish Life. The life office hopes Ide will help its direct sales grow as it moves into the IFA market with Scot Life at the same time.

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