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Royal Liver launches CI to meet new ABI standards

Royal Liver has launched its new ABI-standard critical illness cover in conjunction with Vertex.

Its updated protection menu product range is now compliant with the new ABI standards of best practice for CI cover

Royal Liver IFA market manager Andy Milburn says: “The advanced STP technology solution which Vertex developed for us has been crucial in allowing us to adopt the ABI’s new CI definitions ahead of other more traditional life offices and before the official deadline of April 2007.

“By becoming the first provider to implement the new rules, we have given advisers an early opportunity to understand the new definitions and ensure they are suitably prepared to offer the best possible advice to their clients.”

Vertex life, pensions and distribution managing director David Child says: “Our STP offering is a unique service innovation within the industry, as it allows the provider to manage every aspect of the new business process for the adviser – from quotation, application processing, point-of-sale underwriting and in depth tele-underwriting through to full online pipeline tracking and policy issue.”

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