The new business will trade as Chandos Rose in the pension and investment markets while the Chadney Bulgin name will be used for mortgage business.
Chandos Rose, which has 27 advisers, was formed in 2007 by Rose, who was then head of Wentworth Rose, along with directors Ray Peyre, Mark Chandler and Malcolm Thomas.
Rose and Peyre set up Wentworth Rose in 1989 and established a name in the at-retirement market in the late 1990s through annuity service deals with the Telegraph, Mirror and The Scotsman newspapers.
In June 2002, Aegon took a 50 per cent stake in Wentworth Rose and bought the remaining half in April 2004. The firm was later rebranded as Origen, along with four other Aegon-owned IFA firms.
Chadney Bulgin was formed in 1993 and has 25 advisers operating in three branches.
Rose says: “The Chandos Rose blueprint is for us to build a national pension and investment presence targeting the marzipan layer of investors – those with between £200,000 and £2m to invest. We aim to have 50 high-calibre advisers. We have known Chadney Bulgin for some time and this merger will allow us to speed up the development of the operation by at least two years.”
Chadney Bulgin investment partner Bruce Bulgin says: “We have been looking at ways to strengthen our investment and pension offering and we believe the incorporation of Philip and his team will take this to a new level. We aim to establish Chandos Rose as a leading investment brand.”