The relationship between WSJ’s sister title Money Marketing and Citizens Advice is at breaking point because of a rogue Pot Noodle.
Pensions reporter Sam Brodbeck’s career hangs in the balance after an embarassing faux pas that came close to scuppering a high-profile interview with CA chief executive Gillian Guy, WSJ understands.
It was the first meeting with the CA chief since it was announced the organisation would be delivering face-to-face guidance as part of Pension Wise, the Government’s flagship service.
Brodbeck arrived half an hour early for the interview and inadvertently extracted his lunch, a beef and tomato flavoured Pot Noodle, from of his bag as he rummaged for a dictaphone. Mindful of the salty snack’s squalid reputation, the hack expected the interview to be abruptly terminated and himself to be ejected by Bureau bouncers. Luckily, Guy was too polite – or too disgusted – to comment.
However, the conversation did drift on to the risks of pensioners being left with only pennies to live on if they spend their savings too soon under the new pensions freedoms. WSJ expects the fear of falling back on Pot Noodle in retirement to feature heavily in future Pension Wise campaigns.
A spokesman for Pot Noodle was not available to comment but said to try again in four mins after stirring.