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Robo-advice firm acquires IFA


A robo-advice firm led by Moneysupermarket founder Duncan Cameron and Paradigm founder Anthony Morrow has acquired an advice business.

The deal sees Postcard Planning Limited become part of new online adviser eVestor.

Postcard Planning founder Rohan Sivajoti will lead eVestor’s advice proposition as advisory services director and will sit on the board.

Existing Postcard Planning clients will not be moved onto eVestor’s platform unless they choose to switch.

In September 2015 Money Marketing revealed Morrow had left Paradigm to move into the financial technology sector.

eVestor chief executive Anthony Morrow says: “How people consume and benefit from advice is going to change fundamentally over the next five years with market-leading technology and modern forms of communication playing an increasingly vital role. To ensure eVestor’s proposition starts as market-leading, and importantly stays that way, it was essential we hired a progressive individual with the necessary combination of vision and energy to lead its development. In Rohan we have found just such a person.”

Sivajoti says: “The future of the UK advice market lies in the ability to combine market-leading technology, modern forms of communication and accessible human input within a competitively priced proposition and this is exactly what Anthony is aiming to do with eVestor.

“Joining the team at this early stage not only means I can influence the development of a new and hugely exciting venture, but also get to work with a highly experienced and successful team of entrepreneurs with a clear and compelling vision for the future and the necessary funding to make it happen. The deal represents a great opportunity for me and the team but also all of the Postcard Planning clients.”


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There is one comment at the moment, we would love to hear your opinion too.

  1. Can some-one please stop calling this “robo-advice” a robot cannot give you advice, it just gives you an answer to some cleverly scripted questions…….. that is not “advice”, its stating the blooming obvious !!!

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