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Roadshows to offer e-commerce advice

Norwich Union is teaming up with IFA website provider My Money Adviser to hold free roadshows to show advisers how they can build an effective e-commerce business.

The roadshows will start at the end of October and are being held across the country including Edinburgh, Belfast, Sheffield, Birmingham, Cardiff, Cambridge and London.

IFAs can learn about how to build their own web presence and how to market their services online.

NU and MMA believe IFAs can do more to use the internet to bring in new business. The aim is for the roadshows to give intermediaries practical help in a bid to make their websites more effective.

NU and MMA are concerned about the number of IFAs who are still without internet capability. They hope these generic marketing roadshows will give pointers on how to get internet-based operations off the ground.

The roadshows will look at the direction that online financial services is taking and the current moves towards wealth management services. The events are aiming to demonstrate the possibilities of offering account services, share dealing and fund prices on websites.

My Money Adviser provides a low-cost template website building service for IFAs. Bespoke services can be bolted on.

Norwich Union e-commerce director Nigel Hopwood says: “We have come together to help IFAs looking for guidance on how to start a web presence, giving help on what it costs to what services can be offered.

“This is about starting with the basics and then looking at how it can be improved. Having a website is not enough. The roadshows should help IFAs to get over the first step towards an effective internet presence.”

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