Public relations firms Reywood and Loud&Clear have joined forces to become Concise Public Relations, operating as a corporate communications consultancy.
The new firm began practice on Friday April 1, with a clear remit of delivering an experienced, specialist and cost-effective communication service.
All the companies existing clients will now be contracted to Concise, maintaining its specialism in financial services, with a particular focus on insurance, investments, life and pensions, healthcare, mortgages and distribution.
Brian Reynolds and Martin Wood have been operating Reywood since January 2000. Loud&Clear has been run by Alex Wise for the past three years.
Clients will include Browns Shipley, Fitzrovia and Reliance Mutual and will work out of Tower 42 in London, the former Nat West tower.
Concise director Martin Wood says: Brian and I have been considering for some time now how to take the business on to the next stage in its development and we are pleased to join with another consultancy very similar in attitude – a hands on service, based on direct sector knowledge and experience, and believe our businesses are an excellent fit.