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Revamp for Jupiter ad campaigns

Jupiter Unit Trust Managers is dropping its familiar planet logo from its adverts for the first time since the company&#39s launch in 1996.

The latest ad campaign will keep the distinctive red, orange and yellow Jupiter colours and apply them to familiar objects to reflect the characteristics of the various Jupiter funds on offer.

The Jupiter undervalued assets fund is represented by the bumper of a BMW Z3 sports car. The fund manager claims this aims to portray the high performance of the fund which returned 11 per cent since its launch in May 2000 compared with the FTSE 100 index which fell by 27 per cent over the same period.

The Jupiter distribution fund, which has a current income yield of 5.4 per cent on a mix of 65 per cent bonds and 35 per cent equities, is represented by a Jupiter-coloured easy chair which portrays the fund as a comfortable investment solution.

A new strapline has also been adopted – On the planet to perform – which will be used in all future ad campaigns.

The new campaign will appear in national newspapers&#39 personal finance sections and trade publications and will then be followed up by an intensive multimedia marketing campaign throughout November.

Jupiter joint managing director Steve Glynn says: “Jupiter&#39s advertising has played an integral role in building one of the UK&#39s most prominent retail investment brands.

“Over the past five years, familiarity with our striking planet visuals has reached such a degree that we are now in a position to take this theme to a new level, one which will render Jupiter&#39s strengths more immediate and accessible to a wider audience.”

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