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Resolution-Axial name promises to be ‘real departure’

Pearl Group is to reveal the new name for the merged Resolution Asset Management and Axial Investment Management businesses next month.

After the acquisition of Resolution by Pearl Group earlier this year, former Resolution chief executive Clive Cowdery retained control of the Resolution brand name. The group was given two years to rename.

Pearl Group plans to unveil a new name for the combined business in July, with the new corporate identity coming into operation in September.

Resolution Life Group was formed in 2004. In September 2005, the group merged with Britannic Group plc to form Resolution plc and in 2006 Britannic Asset Management changed its name to Resolution Asset Management. The life company changed its name to Pearl Group in May.

Resolution director Jonathan Polin says: “The new name will be a real departure and marks the beginning of an exciting time for everyone involved with the company. The enlarged business will be a powerful proposition and we believe the new name will reflect both its huge potential and ambition to be the best in class provider of asset/liability and investment management services.”

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