Financial services research firm Brunswick Marketing Consultants is merging with marketing services agency Mainly Marketing.
Financial services clients of the new firm include Family Assurance, Prudential, Lloyds TSB and Zurich. The companies have worked together on a number of projects over several years and say the merger formalises the link and increases the range of services available to clients.
Since its launch over six years ago, Mainly Marketing has focused on promotional services, inc- luding direct mail, website development and PR support. Brunswick, established in 1985, provides market research consultancy, research and creative services.
Mainly Marketing will continue to be based in Farnborough Village, Kent but the head office of the new operation willbe at Brunswick's offices in Hove. The head office has a graphic design studio and will soon have viewing facilities for focus group discussions.
Julian Childs, founder and principal of Mainly Marketing, joins the Brunswick board.