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Renewed efforts to build web presence

IFA Promotion is continuing its drive to persuade IFAs to set up their own

websites and encourage consumers to go online when looking for financial

advice.

Around 3,500 of the 10,000 firms registered on its database now have

websites. It is issuing a new version of its free guide to building an IFA

business online in September to encourage more IFAs to dev-elop a web

presence.

It believes it is vital for IFAs to be accessible on the internet as more

consumers are looking for financial information online before choosing to

see an IFA face to face.

IFAP says it has agreed to provide a link to its database of 10,000 firms

through online service providers AOL and Compuserve for surfers who want to

find details of a local adviser.

The database is already linked to Freeserve, Thisismoney, The Scotsman and

Money Telegraph.

Links are also being created from Clerical Medical&#39s consumer website and

Swiss Life&#39s site.

Chief executive David Elms says: “Of the 140,000 enquiries that IFAP has

received from people looking for an IFA, 70 per cent have been online. Last

year, 32 per cent were online.”

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