IFA Promotion is continuing its drive to persuade IFAs to set up their own
websites and encourage consumers to go online when looking for financial
Around 3,500 of the 10,000 firms registered on its database now have
websites. It is issuing a new version of its free guide to building an IFA
business online in September to encourage more IFAs to dev-elop a web
It believes it is vital for IFAs to be accessible on the internet as more
consumers are looking for financial information online before choosing to
see an IFA face to face.
IFAP says it has agreed to provide a link to its database of 10,000 firms
through online service providers AOL and Compuserve for surfers who want to
find details of a local adviser.
The database is already linked to Freeserve, Thisismoney, The Scotsman and
Links are also being created from Clerical Medical's consumer website and
Swiss Life's site.
Chief executive David Elms says: “Of the 140,000 enquiries that IFAP has
received from people looking for an IFA, 70 per cent have been online. Last
year, 32 per cent were online.”