The Equity Release Advisory Service franchise is to be rebranded Equity Advice and is launching a training centre for brokers looking to enter the market.The “centre of excellence”, to open in September, aims to provide brokers with education on the market and allow them to sit an exam. The launch comes in the same week as Key Retirement Solutions set up Lifetime Advisory Services to encourage more brokers into the market. EA head Stuart Wilson claims the two services are similar, although he insists EA will take the liability if an adviser “gets it wrong”. Advisers will be put through an induction course to determine their skill level. Wilson says: “Advisers will be supported through an individual business growth strategy on an ongoing basis. This market needs a quality mark and we intend to set it as high as we can.” Prudential has also revealed it is introducing an equity-release sales team of 20 to visit clients at home from October.